James Bond Just Wants To Chug A Brew, Bro
In a move that probably would have helped MGM avoid nearly losing the entire franchise, James Bond – both the character and the man who plays him – will be used to shill for Heineken a little heavier...
View ArticleHeineken And Sam Adams Are Boycotting St. Patrick’s Day Parades Until Gays...
You’ll be seeing a lot of green beer vomit this weekend, but it won’t be from Heineken or Sam Adams, both of which pulled their support from major St. Patrick Day’s parades because gay and lesbian...
View ArticleAnthony Hopkins Is One Crafty Beer Billionaire In The Trailer For ‘Kidnapping...
Back in 1983, a group of five friends decided to attempt the “crime of the century” by kidnapping Freddy Heineken, the chairman and CEO of the Dutch beer company. I won’t spoil the ending for you,...
View ArticleHeineken Has A Very Political New Ad And Works Way Better Than Pepsi’s Did
I’m deeply cynical of commercials. First, because they are made specifically to manipulate our emotions in some way so that we buy things. And second, because most of the time, that man on the street...
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How Heineken Created A New Beer Style Without Anyone Even Noticing
Shutterstock/Uproxx Lager is one of the most common beer styles in the world. But, did you know that the yeast used to make your Labatt Blue, Budweiser, PBR, and Red Stripe is actually made using a...
View ArticleHeineken Announced The Location For Their Bape Pop-Up — Here’s A Preview Of...
We know A Bathing Ape as 1) the reason haters were getting mad at Soulja Boy, and 2) what Future has “on his back with some Act” on him. In a move that makes the brand a little more accessible to...
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Heineken Swiftly Pulled Their ‘Sometimes Lighter Is Better’ Ad After Chance...
Uproxx Heineken drew a massive backlash earlier this week from a wide swath of the Internet for what many deemed to be a racially insensitive ad. In the television spot, a bartender slides a bottle of...
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